“I help you catch the next wave before it catches you.”

— Michael Tchong

Michael Tchong Provides Real Insights About Trends, Not Just Glossy Fads…

“Your presentations were eye opening to say the least.”
— Sashant Patel, Marketing Associate, CBRE Hotels
STR Hotel Data Conference
August 5, 2015

“Learned so much from you speech @WFFHQ. Thought provoking and fun. Thank you!”
— Donna Josephson, CMO, McAlister’s Deli Corp.
Women’s Foodservice Forum 13th Annual Executive Summit, July 28, 2015

“Michael, I saw you speak at the WFF Executive Summit. You were incredible”
— Shane Paul, Vice President of Franchise Operations, Jack in the Box
Women’s Foodservice Forum 13th Annual Executive Summit
July 28, 2015

“Michael Tchong is Ubercool!”
— John Miller, CEO, Denny’s Restaurants
20th Anniversary Global Best Practices Conference
January 20, 2015

“Your presentations rocks.”
— Baçak Kara, DeFacto Giyim, İnsan Kaynakları Uzmanı
Interactive Marketing Summit 2014, Istanbul
September 11, 2014

“ubercool is the uber speaker.”
— Esra Köprülü, Brands and Marketing Director, Sony Music Turkey
Interactive Marketing Summit 2014, Istanbul
September 11, 2014

“I attended the ICSC show a couple weeks ago and was there for your amazing presentation during the luncheon. Everyone I spoke to that afternoon kept saying that they were glued to their seats. You had the place excited. You’re a true master of your craft.”
— Mohamed Khalfan, Owner, Signs + Decal
International Council of Shopping Centers
February 5, 2014

“The members really enjoyed you. You were a great speaker and showed much wisdom.”
— Howard Brodsky, Carpet One CEO
Carpet One Convention
January 8, 2013

“Michael was absolutely amazing.  He really tailored the presentation to the audience and they loved it. He was entertaining and informative. I’d definitely recommend him to others.”
— Jessica Correa, Carpet One Vice President of Marketing
Carpet One Convention
January 8, 2013

“Ubercool is blowing our minds.”
— Cristina Dunning, Senior Program Executive, Hotwire Public Relations
PR Bootcamp
August 27, 2012

“Tchong is UBERRAD. Great presentation.”
— Eric Paquette, Public Relations Director at Cavalia
Canadian Music Week
March 21, 2012

“Michael Tchong ROCKED the social media training at Rodan+Fields Leadership Summit!
— Orianna Dixon-Griffin, ManpowerGroup Solutions, Executive Recruiter
Rodan+Fields Leadership Summit
March 9, 2012

“Michael has the unique ability to engage entertain and energize an audience, getting them to re-look at their business, industry and consumer with a fresh perspective. Highly recommended!”
— Craig Spiezle, Executive Director and President
Online Trust Alliance Forum
October 18, 2011

“Michael, thank you for the wonderful keynote
and for waking me up!”
— Andrea Hadley, Conference Director
Internet Marketing Conference, Vancouver, Canada
October 3, 2011

“Michael is entertaining, humorous, full of high energy and presents the real truth that is easy to understand and relates to every single person in everyday life. I have seen him twice and at every event I learn more and more about the trends and where we need to go to succeed in our business. I love his attitude!”
— Bernice Brubeck Wong, Attendee
2011 AREAA National Convention
October 1, 2011

“It was a pleasure to work ,with you again on this year’s Social Media & Community 2.0 Conference. Your keynote was fantastic, as always, and I forward to working with you on future events.”
Stacy Levyn, Conference Producer
Institute for International Research/IIR USA
April 6, 2011

“Michael Tchong was absolutely a highlight of the Luxury Portfolio Summit. We positioned him as the opening speaker which was perfect as het set the tone with energy, enthusiasm and a strategic balance of terrific content and light-hearted entertainment. He definitely has his finger on the pulse of today’s fast-paced digital marketplace and it’s impact on consumers and was able to bring it to life for our attendees in an engaging and memorable way. We’d definitely book Michael again!
— Stephanie Pfeffer, Vice President
Luxury Portfolio Marketing
March 6, 2011

“Your keynote address to the hotel owners and guests of Vantage Hospitality was truly amazing and the timing couldn’t have been better.”
— Roger Bloss
CEO, Founder, President
Vantage Hospitality Group, Inc.
December 8, 2010

“Michael was terrific. He kept the audience laughing and in awe of the new technology he discussed. Now everyone wants all the bells and whistles! People thought he was the best presenter! They are still talking about him. He was perfect for stretching everyone’s minds and giving them a glimpse of the future. I wanted everyone to say WOW and they did. He is very high energy and had great visuals!”
— Shirley Hastings, Professor and Associate Dean
University of Tennessee Extension Conference
November 3, 2010

“Consumer Goods Technology has had Michael Tchong speak at several of our events over the last few years, always to great acclaim. Michael presents consumer trends to a very senior audience of brand owners with an engaging, thought-provoking presentation style that holds audiences rapt. I highly recommend Michael as a delightful departure from typical dry conference sessions.”
— Pat Benkner, CMP
Director of Event Plannning
Edgell Communications
September 30, 2010

“Michael Tchong is a world class futurist, trendcaster and speaker. He left our audience simultaneously stunned and energized by his incredible presentation of the rapid acceleration in technology and social media.”
— Joni Doolin, CEO
People Report Best Practices Conference
November 11, 2009

“Michael helped our Planning Leadership Team broaden our perspective before entering a two-year planning cycle. He helped us to see what we could not see and to consider what we might have missed.  As we are consumed with operating and executing in the present, Michael helped us to look into the future implications for our business.”
— Cliff Robinson, Vice President, Field Operations
Chick-fil-A Inc.
May 12, 2009

“Michael not only grabs you from the beginning with his entertaining and energetic style, but he brings insight about the future consumer landscape like no one else I have ever heard.”
— Clayton Reid, President
The Vail Summit
September 8, 2007

“Spot-on, funny and occasionally irreverent, Michael Tchong was easily the highest rated speaker at our 2007 Leadership Summit. As a ‘futurist,’ Michael has a way of delivering high-impact information in a low-key manner that makes people listen and learn, and laugh, through the whole program. I’m sure we’ll bring him back to NAR again, as I look forward to hearing him a third time!”
— Janet Branton, Senior Vice President
National Assoc. of REALTORS (NAR)
August 16, 2007

“Michael offered compelling insights into the trends of global society, challenging our thinking about how to serve tomorrow’s customers. His style is entertaining and engaging.”
— Jay Witzel, President and CEO
Carlson Hotels Worldwide, Regent
May 8, 2007

“Michael has a way of grabbing the attention of conference participants in a way that really engages them and makes them think about the implications of the customer of the future.”
— Robert Gilbert, President & CEO
Hospitality Sales & Marketing Association International
March 27, 2007

“Michael was entertaining and engaging and brought a lot of substance to our meeting. He truly connected with the group and made us pause for a moment and look at things in a different light.”
— Jon Luther, Chairman and CEO
Dunkin’ Donuts
March 13, 2007

“What a treat it was to have you attend and speak at our annual meeting last week. You were a positive addition to our presentations and we have received numerous compliments. Not only was your material fresh and interesting, but your delivery was dynamic and entertaining.”
— Cami Mattson, President & CEO
San Diego North Convention & Visitors Bureau
March 16, 2006
“Michael, you created a buzz that reverberated throughout the Symposium. You not only are an expert extraordinaire on trends but you deliver your message in a fun, engaging, mind-expanding style. Many simply stated: WOW!”
— Tom Costello, Director, Hospitality Industry Management Program
University of San Francisco
April 5, 2005

“Everyone really enjoyed your presentation at NAA Newspapers 05. You really energized us.” – Stephanie Atkins, Marketing Director
The Marshall News Messenger
March 20, 2005

“Thanks so much for participating as the keynote speaker at Studio 360i. We have received tremendous feedback from the event and feel it was a huge success. Thanks for helping us revive the Internet marketing industry.”
— Allison Boaz
Marketing and PR Manager, 360i.com
June 18, 2001
“Enjoyed your enthusiasm and presentation at [BOMA L.A.] and I think that you would be a great speaker for a major [future BOMA] event.”
— Jeffrey S. Okyle
Senior Vice President, Western Region, Standard Parking
December 5, 2000

“Your talk in Dallas last week was the most interesting presentation I have seen about the internet…where it is and where it’s headed. It was entertaining and thought provoking.”
Ray Gaskin, Rainbow Media
September 20, 2000

“On behalf of the Minister of Tourism, the Aruba Tourism Authority, Aruba’s private and public sector, we would like to thank you for the excellent presentation you gave. As one of my colleagues put it, we ALL found religion.”
— Lourdes Rouse, Director
Aruba Tourism Authority
January 11, 2000

“Your enthusiasm combined with your unprecedented knowledge of our industry delivers a compelling and memorable message that captivated even our most sophisticated attendees. It’s rare that any speaker can move such a large percentage of the audience, particularly a group that crafts messages and advertising strategy for a living.”
— Allie Shaw, Vice President, Marketing
Unicast
May 18, 1999

“Thanks for the warm, humorous way you opened our first Clio Interactive Advertising Awards Gala. It was a memorable launch and because of your efforts and support, left a very favorable impression with the digital community. As I suspected, you have a gift for waking up an audience — not only in print but in person.”
— Andrew Jaffe, Executive Director [now independent consultant] CLIO Awards
May 18, 1999

“Your presentation was informative, humorous and thought-provoking. Attendees of our conference found the information you provided extremely useful and many are making budget changes to increase their Internet advertising spends. In fact, we’ve closed several large deals as the result of the seminars and your presentation.”
— Kristin Asleson, Vice President, Strategic Marketing
mPlayer.com
[now CEO, LimeLife] May 1998

Five-time Entrepreneur, Innovation Speaker, Trend Analyst, Adjunct Professor of Innovation at Univ. of San Francisco and UC Berkeley


Michael is an iconoclast, a trend blogger, a teacher, and a tireless researcher. His latest startup, Social Revolution LLC, seeks to revolutionize digital marketing by focusing on the total user experience. In addition, Michael has founded four companies, including MacWEEK, Atelier Systems, CyberAtlas and ICONOCAST, all riding early market waves.

A high-energy and passionate speaker, Michael has spoken at more than 500 global gatherings, providing audiences with remarkable insights into lifestyle, social media, technology and marketing trends.

An adjunct professor of innovation at the University of San Francisco and now UC Berkeley, Michael is an expert on disruptions that reinvent markets. His trademark motto is, “I help you catch the next wave before it catches you.”

Audiences are taken on a spellbinding, roller-coaster ride through the “landscape of now,” while Michael reveals how massive waves he calls “ubertrends” are reshaping society.

His incisive talks showcase innovative brands, products and services that leverage ubertrends to alter the competitive landscape.

A catalyst, Michael inspires and motivates attendees by challenging their creativity and inventiveness. His informative yet entertaining style fuses the emotional and rational brain to help foster a new culture of innovation.

His ability to decode the future, lead the U.K.’s The Daily Telegraph to label Michael “America’s most influential trendspotter.” He has appeared in numerous publications and TV shows, including Access Hollywood, Ad Age, Bloomberg TV, BusinessWeek, CNET, CNN, The Independent (U.K.), The New York Times, PBS, San Francisco Chronicle, San Jose Mercury News, USA Today, The Wall Street Journal and Wired.

Michael studied economics at Fordham University in the Bronx. His high school education was completed in Aruba where he graduated at the top of his class at Colegio Arubano.

His career began at some of Madison Avenue’s most creative ad agencies, including DDB and Chiat/Day. As founder of five start-ups, notably MacWEEK and ICONOCAST, Michael helped pioneer such sweeping shifts as desktop publishing, personal information management, internet research and online marketing.

Michael is the founder of Social Revolution (SocialRevolution.co), a start-up that aims to shape-shift innovation in the digital marketing sector by leveraging next-generation user experiences to help marketers improve their ROI.

His leading-edge insights can be found at ubercool.com.


A student in Michael’s “Innovation Unpacked” workshop at the University of San Francisco trying to solve the challenge of designing the next business card.

Testimonials

Howard BrodskyMuch Wisdom


“The members really enjoyed you. You were a great speaker and showed much wisdom.”
— Howard Brodsky, CEO
Carpet One


Craig SpiezleFresh Perspective


“Michael has the unique ability to engage entertain and energize an audience, getting them to re-look at their business, industry and consumer with a fresh perspective. Highly recommended!”
— Craig Spiezle, Executive Director
Online Trust Alliance Forum


Joni DoolinStunned and Energized


“Michael Tchong is a world class futurist, trendcaster and speaker. He left our audience simultaneously stunned and energized by his incredible presentation of the acceleration in technology and social media.”
— Joni Doolin, CEO
People Report Best Practices Conference


Andrea HadleyWake Me Up!


“Michael, thank you for the wonderful keynote and for waking me up!”
— Andrea Hadley, Conference Director
Internet Marketing Conference


Stacy LevynFantastic


“It was a pleasure to work with you again on this year’s Social Media & Community 2.0 Conference. Your keynote was fantastic, as always, and I look forward to future events.”
— Stacy Levyn, Conference Producer
Institute for International Research/IIR USA


Jay WitzelChallenging Our Thinking


“Michael offered compelling insights into the trends of global society, challenging our thinking about how to serve tomorrow’s customers. His style is entertaining and engaging.”
— Jay Witzel, President and CEO

Carlson Hotels Worldwide
Regent Hotels


Jon LutherEntertaining and Engaging


“Michael was entertaining and engaging and brought a lot of substance to our meeting.”
— Jon Luther, Chairman and CEO
Dunkin’ Donuts


Shirley HastingsVery High Energy


Michael was terrific. He kept the audience laughing and in awe of the new technology he discussed. I wanted everyone to say WOW and they did. He is very high energy and had great visuals!”
— Shirley Hastings, Professor and Associate Dean, University of Tennessee


Janet BrantonFunny and Irreverent


“Spot-on, funny and occasionally irreverent, Michael was easily the highest rated speaker at our Leadership Summit. I’m sure we’ll bring him back to NAR again, as I look forward to hearing him a third time!”
— Janet Branton, Senior Vice President
National Association of REALTORS

Why CEOs, Marketers and Producers Choose Michael

We live in an age that requires constant innovation. So providing tactical market insights for your audience is more critical than ever. Unlike most innovation speakers, Michael differentiates himself by practicing what he preaches. He’s currently working on his fifth startup using the very innovation tools and techniques he discusses during his innovation talks. If you need someone who actually fights in the same trenches as you, look no further.
Michael Tchong

Trendsetter.

Michael Tchong precedes his talks with a trademark saying: “I help you catch the next wave before it catches you.” Michael has caught many waves. Four of his start-ups helped pioneer such sweeping trends as desktop publishing, personal information management, internet research and online marketing.

Trendsetter.

Michael Tchong precedes his talks with a trademark saying: “I help you catch the next wave before it catches you.” Michael has caught many waves. Four of his start-ups helped pioneer such sweeping trends as desktop publishing, personal information management, internet research and online marketing.

Michael Tchong

Entrepreneur.

Michael is the founder of MacWEEK and ICONOCAST, each creators of groundbreaking initiatives. ICONOCAST produced multi-million-dollar internet conferences, one starring basketball legend Dennis Rodman, another featuring a Broadway musical. MacWEEK debuted the first-ever digital artwork of noted artists Peter Max and Keith Haring. Michael believes that the successful organizations of tomorrow will address the changing consumer lifestyles of today.

WebAttack! 1999-2000 promotional posters

Entrepreneur.

Michael is the founder of MacWEEK and ICONOCAST, each creators of groundbreaking initiatives. ICONOCAST produced multi-million-dollar internet conferences, one starring basketball legend Dennis Rodman, another featuring a Broadway musical. MacWEEK debuted the first-ever digital work of noted artist Peter Max. Michael believes that the successful organizations of tomorrow will address the changing consumer lifestyles of today.

WebAttack! 1999-2000 promotional posters

Cindy Margolis sponsored by MyGeek.com

Digital Marketer.

Michael chose the “Ubercool” brand before “uber” was cool. Always ahead of the curve, ICONOCAST hosted the most successful online marketing conference, as measured by audience response and sponsorship revenue, Web Attack!, featuring celebrities such as Dennis Rodman, RuPaul and Cindy Margolis, the “most downloaded woman on the Internet” (pictured in the MyGeek.com booth).

Digital Marketer.

Michael chose the “Ubercool” brand before “uber” was cool. Always ahead of the curve, ICONOCAST hosted the most successful online marketing conference, as measured by audience response and sponsorship revenue, Web Attack!, featuring celebrities such as Dennis Rodman, RuPaul and Cindy Margolis, the “most downloaded woman on the Internet” (pictured in the MyGeek.com booth).

Cindy Margolis sponsored by MyGeek.com

Analyst.

Michael is the author of Social Engagement Marketing, which provides an easy-to-navigate reference guide to the world of social networking and social media marketing. Michael’s latest start-up, Social Revolution®, is developing an innovative solution that will set a new standard in digital marketing.

Download PDF

Social Engagement Marketing, page 65

Analyst.

Michael is the author of Social Engagement Marketing, which provides an easy-to-navigate reference guide to the world of social networking and social media marketing. Michael’s latest start-up, Social Revolution®, is developing an innovative solution that will set a new standard in digital marketing.

Download PDF Social Engagement Marketing, page 65

Michael’s Books Speak Volumes

Like his presentations, Michael’s books are truly state of the art. Each pièce de résistance is massively data-based, thoroughly researched, gorgeously designed and beautifully illustrated with hundreds of photographs, charts and cartoons. This is not diarrhea of the mind as most books tend to be. Social Engagement Marketing features no less than 202 social media vendors, each carefully dissected for their features, or lack thereof.
  • trendscape-cover-420x336

    Trendscape 2004


    Trends come. Trends go. The only constant is change. Trendscape 2004 is designed for those who suffer from a gnawing suspicion that, somehow, they’re missing out.
    Staying on top of trends can be a daunting task. Managing long reading lists while googling endlessly is a significant time drain. That’s why Michael wrote Trendscape 2004. It’s designed to keep readers au courant. While you might think a book about trends would be outdated quickly, the truth is most trends don’t change that fast, particularly massive waves hat Michael dubs “Ubertrends.”
  • SEM-Social-Analytics-420x336

    Social Engagement Marketing


    The social dialog propelled by social media’s revolutionary digital platforms that are reinventing consumer interaction. This trend is leading to a new marketing discipline, one analyst and inspirational speaker Michael Tchong dubs “social engagement marketing.” This explains why Michael created an innovative book with the same title. “It’s not about the media,” says Michael, “it’s about engaging a whole new generation of consumers and business executives, whose values are being reshaped almost daily by their new-found social dialog.”

Ubertrends Map

Michael has created a framework of eight “Ubertrends” that are the driving forces behind a vast majority of transformations taking place in society today. An Ubertrend is a massive wave cascading through society, leaving many subtrends in its wake. Unlike typical trends, Ubertrends change values in the population, which explains why technology is contributing permanent behavioral changes in society. During his talks, Michael connects the dots for attendees, helping them better understand the future. The downloadable Ubertrends Map below does the same for five out of the eight Ubertrends Michael tracks.
Download PDF

Get Your Audience Inspired In Minutes!

Businesses and consumers alike demand more innovation today. Michael takes audiences on a roller coaster tour through the “landscape of now” that shows how innovative companies are strategically leveraging trends in food, healthcare, hospitality, lifestyle, real estate, retailing, technology and travel. This cross-disciplinary exposé of the leading edge will help spur innovation within your organization.
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Slide Gallery

  • Title Slide
  • Ubertrend Definition
  • Ubertrend Values
  • Ubertrend Definition
  • Drone Pilot
  • Apple Watch
  • Digital Natives
  • Fisher Price Appivity Seat
  • Digital Lifestyle Thought Starter
  • Time Compression Ubertrend
  • Polaroid Instant Photography
  • Starbucks
  • Time Compression Thought Starter
  • Innovation Users
  • Ubertrend Action Items
  • Connect With Me