Michael Tchong

Via Twitter

February 2011

Social CRM


Sales people usually try to close deals by contacting prospects directly, primarily by phone. But the tide against cold-calling is rising. Anecdotal evidence suggests that less than one in 10 calls is ever returned. That explains why the future of customer relationship management software (CRM) lies in “social CRM,” which tightly integrates social networks and […]

Social Analytics


The announcement hit like a tweet bomb. Social media analytics firm Vitrue announced it had closed a $17-million Series C funding round, confirming what most close observers already know. Social engagement marketing is red-hot and getting hotter. The rise of social networks is converging with a parallel trend that’s roiling marketing: response rates from traditional […]