Texting has come a long way since 1995, when the GSM standard ushered in a new way to connect mobile users via SMS, or Short Message System. In 2011, 7 trillion text messages will be sent worldwide, or 19 billion daily, according to ABI Research.
Consumers love their iPads, notebooks and smartphones. Imbued by technology, consumers are adopting a Digital Lifestyle, where the computer is becoming us and we become the computer. To wit: When you tire and fall you asleep…you crash.
Life is accelerating. This Ubertrend has lead to “too busy disorder,” which drives markets like coffee, energy drinks, e-commerce, fast fashion, FedEx and others. All are propelled by a public seeking to pack more time and energy in their busy days.
Often described as “SMS of the Internet,” Twitter burst on the scene in 2009, when Oprah and Ashton Kutcher helped encourage some 60 million people to join. Today, ” >250 million tweets pour out of this digital chatter box each day.