Michael Tchong

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How Coca-Cola Uses Big Data to Squeeze Oranges


Bloomberg BussinessWeek documents a real-life application of big data: That cold glass of 100 percent liquid sunshine on the breakfast table is the product of a sophisticated industrial juice complex. Satellite imagery, complicated data algorithms, even a juice pipeline are all part of the recipe. “You take Mother Nature and standardize it,” says Jim Horrisberger, […]


Starbucks Metal Card


If you follow the Time Compression Ubertrend, you know that Starbucks is the poster child of this game-changing market wave. Always the innovator, the company has introduced a $450 stainless steel gift card. The Starbucks Metal Card comes preloaded with $400 value and a gold-level Starbucks card membership. The extra $50 cost covers manufacturing cost. […]